Consumers often drink Coca-Cola products while on-the-go, so Coca-Cola knew they needed to offer mobile as a relevant channel to participate in their loyalty program.
- My Coke Rewards provides loyal consumers with exclusive discounts, contests and swag.
- Consumers can find MCR codes across 13 brands. They can enter their codes via mobile or online.
- Text engagement includes messaging interactivity when consumers opt-in to alerts, which are sent when there is news on opportunities to earn or redeem points.
- Mobile engagement has helped contribute to increased membership, engagement, and consumption.
- Mobile opt-in for alerts has grown month-over-month.